Company History
Ed Jones, a descendent of the early California Castro family, hall-marked
badges under his own name in 1898 and possibly even earlier. Like
many entrepreneurial spirits, Jones learned the engraving craft from his
employer (the J.C. Irvine company of San Francisco) then ventured out on
his own. It took many years, however, before he made that big leap
into self-sufficiency. Irvine's was a successful engraving concern
involved in the manufacture of badges, emblems, buckles and saddle silver.
For over a decade Jones used an outbuilding on his mother's property at
853 40th St in Oakland as his covert base of operations, secretly competing
with his employer, relying on the security of a regular paycheck. A
shed in his mother's back yard housed the one-man operation in evenings
and on weekends while he continued to punch a clock at Irvine's during
the day.
The great fire and earthquake of San Francisco in 1906 (8.25 Richter)
totaled the Irvine's facility. Whether Jones deemed the event a fortuitous
competitive advantage, (not having to rebuild like Irvines), or that it
was simply an unexpected chaotic event breaking his well-entrenched pattern
of existence, Ed Jones formally established himself in business as a general
engraver in 1906.
In 1910 he established a storefront and shop at 906 Broadway in Oakland. By
1923, Ed Jones and Company had outgrown the Broadway space and (again with
the help of his mother) purchased larger quarters a few block away at 1017
Franklin Street. Ed Jones operated his business in this space until
his death in 1949.
In a 1939 article about the Ed Jones Company, Jones is described as being
liked by businessmen for his aggressiveness and ability to perform to the
standards set by himself. His acumen as a shrewd businessman is evidenced
by the delivery of 500-600 pounds of brass, long after his death, by his
niece. She stated that during W.W.II (when brass was to be turned
in for the war effort) her uncle had hoarded the metal and hidden it at
her house so he could maintain his business. For some unknown reason
he had not picked up the brass after the war, having possibly forgotten
about its existence.
Outside of his business he was an avid outdoors man, spending his leisure
time in the pursuit of fish and game. Many of his trophies were mounted
on the walls of his office and shop. Hand drawn catalog designs reflect
this interest with the outdoors, including badge designs for FOREST RANGER,
GAME KEEPER and even a badge titled ED JONES, GAME WARDEN.
In a final story, Ed Jones was rumored to have stashed coin money in water
pipes and his hunting trophies. On his death it is reported that
the workman tore up many of the walls and trophies looking for his hidden
treasure. It is unknown what, if anything, was found.
Upon Jones death in 1949 the trustee of Jones will, Frank Stagnaro, assumed
operation of the business. A short time thereafter Stagnaro purchased
the business out of probate and operated it until 1966 when he sold it
to Chester Stegman. By the 60's, Stagnaro's other interests and involvement
with the Mason's was leaving little time or attention for The Ed Jones
Company.
Stegman learned the badge craft from his father Chris Stegman, then owner
of Irvine and Jachens Badge company in San Francisco. (This is the same
Irvines where Ed Jones got his start.) Having worked there
for many years with his 2 brothers and father, Chester was ready for a
change. While working at Irvines, Chester relates hearing how the old timers
at the company still had hard feelings about Ed Jones double crossing Irvine
by starting his own company and taking some of the East Bay customers.
Chester decided he would look for work at a related engraving business. The
Ed Jones Co. was as good a place to inquire as any. He called on
Frank Stagnaro asking if he had a job opening. Stagnaro replied, "I
won't hire you, but I would be willing to sell you the business." Chester
went home with a heavy decision, consulting his wife and trusted uncle,
Herman Stegman (his father's brother). With help from his uncle,
Chester purchased the Ed Jones Company in November of 1966.
In 1971, the company again outgrew its space and moved to 537 16th Street
in Oakland, and then to its current Berkeley location in 1993. For
over 30 years, Chester Stegman operated the business and remained involved
with managing all aspects of its operations. Chester's role at the
helm maintained the reputation of quality above all else, a mantra passed
along to him by his father and also believed by Ed Jones.
A 1930 catalog statement by Jones, reflects the heritage that Chester
maintained for over three decades: "We are leading badge makers on
the pacific coast, gaining our reputation by A1 workmanship and material. The
finish of our product represents the utmost in progress towards higher
standards of quality, utility and durability.
Through this time, Ed Jones competitors were being forced by agency purchasing
departments to sacrifice quality for a less expensive product. Shortcuts
to reduce labor intensive processes of silver soldering, enameling, polishing
and finishing were devised to lower the cost and compete on a low-bid-wins
basis. Chester made a conscious decision to maintain the standards
for which the company was known. There will always be customers who recognize
the premium Ed Jones quality product.
Chester's eldest daughter, Elisabeth Stegman Rusca and her husband Ric
are carrying on this tradition. In 1998, they took the helm of the
Ed Jones Co. and will carry on the tradition and heritage another generation. Chester
is still active in the business though now spends more time with his grandchildren. Like
Chester, Elisabeth learned the business from her father and is proud of
the company's heritage. Ric and Elisabeth continue the premium badge
manufacturing methods with improved delivery systems and are commited to
their product and customers for the next generations of law enforcement
and fire departments. This company is as much about badges as it is about
history.